Every day newspapers all over each run thousands of ads. All those ads are trying to stop readers and engage them in their messaging. Many ads accomplish the mission but very few have the rare ability to stop the reader in his or her tracks and excite them with its big idea. In this section, you will see some of the best new newspaper advertising ideas that literally think outside the box. You will also enjoy some classic advertising that have been award winners over the years. Finally, this section will offer some thinking about how to write a newspaper ad from some legends of the advertising agency world.