Audience Data
The Newspaper Audience
This Scarborough data shows the newspaper audience across a variety of demographic categories. It shows the print and the combined print and online audience by gender, age, income and education segments for U.S. adults. View Data
Newspaper Website Audience
This Nielsen data demonstrates the large audience generated by newspaper websites and proves the value for consideration in the advertising planning process for online advertising. View Data
Comparing Characteristics of Web Users
This Nielsen data profiles users of newspaper websites along with general entertainment, local sites, sports sites and education sites using the @plan research. View Data
Section Readership
Reports Daily Section Readership
The latest information from Scarborough Research on weekday section readership by demographic segment. View Data
