How do consumers connect with newspaper media? No matter how they receive their newspapers – whether in print or online, on smartphones or tablets – readers rely on newspaper media for their local news, advertising and other information.
Did you know that in the past month 79 percent of adults said they took action on a newspaper ad; Similarly, 66 percent of newspaper users reported acting on a newspaper digital ad. In a typical month, 28 million adults access newspaper content on their smartphones or tablets. And, did you know that 36 percent of adults who say they did not read a newspaper in the past week actually did use one? Last year, NAA surveyed thousands of newspaper readers about their connection/bond with their local newspaper. See what some of them had to say about "my newspaper."
What connects consumers to newspaper media? Maybe they read the newspaper to keep up with local, national or world news. Or perhaps newspaper advertising is their destination to find the best deals, or discover what events are taking place in the community. Regardless of what brings people to the newspaper, one thing is always true: Newspapers deliver throughout the day in multiple locations and on multiple platforms. In fact, a recent NAA study conducted by Frank N. Magid Associates tells a compelling story of how users engage with newspapers across multiple platforms. WATCH:Multiplatform Engagement with Newspaper Media
This new infographic from NAA provides a quick look at how readers connect with newspaper media today.
NewspaperMedia.com is full of interesting facts designed for advertisers, which come together in a cohesive way to demonstrate the value of newspapers. Take a look at this infographic, and explore the many other resources available on this site – and think about how your target audience engages with newspaper media.