What is the value proposition for newspaper digital products? Is premium content important for readers and advertisers? How do newspaper websites compare to other sites in local markets? You will find PowerPoint presentations and videos in this section devoted to newspaper digital products.
most used local website in all 25 of the top twenty five markets in the U.S. is a
newspaper website according to comScore 2010. Newspaper websites now have over 100
million unique visitors per month. 61% of all active internet users visited a
newspaper website in the past month looking at over 4 billion pages. On an
average day, 20 million users visit a newspaper site each day. Read more.
How important is local information online? Very. Does the site on which an ad is placed affect consumer opinion of the ad? Yes. What sites do consumers perceive as most trustworthy and credible for information and advertising? Newspaper Websites! This PowerPoint presentation, based on 2009 comScore survey results, gives you the full story on consumer preferences for local online information and their perceptions about advertising on various categories of sites.
Take a look at the innovative approaches that newspapers are taking with their digital products to provide value for advertisers. You will be surprised by the unique combination of what we call the 4Cs. The Community Connection, the Content Relevance, the Customized Targeting/Messaging and the Consumer Activation that is appealing to huge audiences from newspapers today. Newspapers are transforming before our eyes in ways never imagined. Take a look at why viewers are valuing the importance of local, credibility and trust in growing numbers with revolutionary approaches to media.
Newspaper is more than merely print on paper today. This video illustrates why the digital efforts of newspapers make them the top local website in almost every market. Newspapers do rich media, newspapers do video and newspapers reach big digital audiences with premium content.