The Industry
| What is the latest on the newspaper industry? What do readers think about their newspaper, Is there a difference between newspapers and the business of newspapers and what is that? What are the facts about the newspaper industry today? All of this and more are found in this section including factoids, videos, and PowerPoint presentations for your use.
Did You Know If you laid the pages from today's printed U.S. newspapers end to end, they would extend all the way around the world; ten times. More than 73% of all old newspapers in the U.S. are recovered and recycled? |
The Newspaper Industry Today How important is local information online? Does the site on which an ad is placed affect consumer opinion of the ad? What sites do consumers rely on for trustworthy, credible information and advertising? Newspaper websites! The PowerPoint presentation gives you the full story on the comScore research that NAA commissioned in late 2009. |
My Newspaper In recent months, NAA surveyed thousand of newspaper readers about their connection/bond with their newspaper. After then conducting hundreds of phone interviews, dozens of readers were interviewed in person. Hear what they say about "my newspaper"
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Ten Competencies What is it that newspapers do best for advertisers? What do newspaper media users value in the media? Why should advertisers invest in newspaper media? This multi-media presentation will provide the answers with ten important reasons to advertise in newspaper media. |
This is newspaper This video shows what today's newspaper really is like. It busts the stereotypical myths about the media in demonstrating the forward thinking, modern newspaper of today that is personal, engaging, transforming and vibrant. |
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