What is the latest on the newspaper industry? What do readers think about their newspaper? Is there a difference between newspapers and the business of newspapers, and what is that? What are the facts about the newspaper industry today? All of this and more are found in this section including facts, videos, and PowerPoint presentations for your use.
Today’s fast-fact junkies appreciate, at a glance, facts presented via infographics. View the latest NAA infographics, which are available for download and for distribution as single-sheet collateral.
As the newspaper media industry continues to evolve in 2012, This “State of the Industry” presentation details how newspapers are offering impact in local markets, to huge audiences in a multiplatform manor that are trusted and profitable. Newspapers continue to evolve with new business models and innovative product lines to engage readers.
Newspaper users now look to both print and digital products to meet their needs, and newspapers deliver throughout the day in multiple locations and on multiple platforms. A recent NAA study conducted by Frank N. Magid Associates tells a compelling story of newspaper multiplatform engagement as shown in this focus group video.
In recent months, NAA surveyed thousand of newspaper readers about their connection/bond with their newspaper. After then conducting hundreds of phone interviews, dozens of readers were interviewed in person. Hear what they say about "my newspaper"
What is it that newspapers do best for advertisers? What do newspaper media users value in the media? Why should advertisers invest in newspaper media? This multi-media presentation will provide the answers with ten important reasons to advertise in newspaper media.
This video shows what today's newspaper really is like. It busts the stereotypical myths about the media in demonstrating the forward thinking, modern newspaper of today that is personal, engaging, transforming and vibrant.