What is the value proposition for printed newspapers? How do readers use newspapers? How engaged an audience are newspaper readers? How do Advertisers see newspapers? How are newspapers best used in tough economic time? You will find PowerPoint presentations, videos and more in the print section here.
According to research by the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper readership. That's because consumers seek out the newspaper to make product buying decisions. Consider these findings from a recent shopping study by MORI Research. Read more.
Newspaper Advertising Drives Auto Sales
At best, the last couple years have been challenging for auto dealers. One constant has been that newspapers have continued to be the linchpin during the final critical stages of the auto buying process funnel. This PowerPoint presentation contains a variety of sales points based on CNW Research studies on car buying.
Preprints are one of newspaper media's most effective vehicles. New Reasearch from How America Shops and Spends 2011 reminds us just why newspaper circulars work so well. This presentation also includes short snippets from advertisers who use inserts in their marketing efforts. You can download this PowerPoint and Videos by clicking here.
How America Shops and Spends 2011
What is the impact of the economy on shopping and buying behaviors? How do consumers navigate the myriad of shopping choices?
What is the "Thin Market"?
How do Consumers use advertising in the shopping and buying process?
How America Shops and Spends tells the story of consumer shopping and buying in 2011. This presentation highlights both shopping behavior as well as media usage.
In this video, leading advertising agency executives talk about using newspaper advertising to do more than merely drive store traffic. These legendary creatives define newspapers as the finger on the pulse and an intellectual luxury.
There is a tendency for advertisers to cut marketing budgets during economic downturns. However, the economy forces all of us to focus on what is important. Increased efforts in achieving ROI, in growing share when the pie is smaller, and being credible are among the tips from this presentation on maximizing revenue during a downturn.