SAU Advertising Guidelines
44" Page Layout Guidelines
The 44" web width is the newest change for newspapers. NAA's 44" Advertising Guidelines page layout shows standard advertising sizes for newspapers producing an 11" broadsheet page. The 44" web refers to the width of the newsprint web running through a double-wide press, which fits four 11" broadsheet pages across. The downloadable 44” Web Advertising Guidelines file contains all the standard advertising sizes.
44" Web Overall Dimensions:
- Total Page Size: 11" x 21+"
- Live Image Area: 9.875" x 20.5"
- Number of Ad Columns: 6
- Outside Margins: .5625"
- Column Gutters: .10"
Download the 44" Advertising Guidelines file (PDF)
The 46" Web is the newest change for newspapers. NAA's 46" Advertising Guidelines show standard advertising sizes for newspapers producing a 11.5" broadsheet page. The 46" Web refers to the width of the newsprint web running through a double-wide press, which fits 4 11.5" broad-sheet pages across.
46" Web Overall Dimensions:
- Total Page Size: 11.5" x 21+"
- Live Image Area: 10.375" x 20.5"
- Number of Ad Columns: 6
- Outside Margins: .5625"
- Column Gutters: .10"
Download the 46" Advertising Guidelines file (PDF)
NAA's 48" Advertising Guidelines show standard advertising sizes for newspapers producing a 12" broadsheet page. The 48" Web refers to the width of the newsprint web running through a double-wide press, which fits 4 12" broad-sheet pages across.
48" Web Overall Dimensions:
- Total Page Size: 12" x 21+"
- Live Image Area: 10.875" x 20.5"
- Number of Ad Columns: 6
- Outside Margins: .5625"
- Column Gutters: .10"
Download the 48" Advertising Guidelines file (PDF)